Competitive analysis in SEO

April 8th, 2013

Competitive analysis in SEO is the process of identifying any website that outranks you for the keywords and topics relevant to your business. These factors may be natural (a competitor using SEO tricks to outrank you) or calculated through keyword research and keyword optimization techniques. (For an in-depth analysis of Google’s ranking algorithm, read the following.)

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It is important to note that SEO is not one-size-fits-all. This is due to the variety of factors to consider when ranking for specific keywords. While general SEO might be a good idea, it does not necessarily have to be as the following examples show.

Google does not use how long the words are, the number of words in a word, or the first letter in a word to determine how important it is to rank for a keyword.

Also, Google does not include links from external sites, such as directories or product recommendations, in ranking algorithms. However, if your product is somehow associated with a website that you believe has good keyword suggestions, then linking out may be beneficial.

Different factors determine how relevant a site or a keyword is for your business. Certain tools and services may result in more traffic from a specific category or keyword, but may not be especially relevant to your business.

Search engines look at the site and any related content and may alter the results accordingly. Since web pages and articles can be altered to adapt to change and this could affect rankings, this is another reason to consider careful keywords and content.

Reviewing existing content for long-tail keywords can help increase your SEO visibility by effectively linking out to your content from sources on the web.

Keep on reading more about SEO by just visiting websites like https://victoriousseo.com/verticals/ecommerce-seo/.

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